Build your startup
inside eToro.
Stop wondering what if. Start building what's next. You're already inside one of the world's biggest fintech platforms with 40M users waiting for what you'll create. Your idea deserves more than a whiteboard sketch.
Apply Now →20% of your time. 100% of your passion — in everything you do. Stay sharp in your role. Build something of your own on the side. Your venture earns, you earn — 25% of net revenue plus $50 eToro Credits for every new depositor you bring in. Two commitments. One career. Unlimited upside.
The window is open.
First movers win.
Four forces are converging to create a once-in-a-career opportunity for eTorians.
38M Users = Instant Distribution
Most startups spend years and millions acquiring users. You already have them. Every eToro user is a potential customer for your venture — from day one.
AI Changes Everything
What used to take a team of 20 now takes 2–5 people with AI. The cost of building has collapsed. The barrier is no longer resources — it's ambition.
You Know Our Users Best
No external startup understands eToro's users like you do. You've seen their pain points, their workflows, their wishes. That's your unfair advantage.
AI-Speed Timelines
What used to take 6 months of engineering now takes weeks. Build, test, and iterate faster than any external startup ever could.
See what your colleagues
are already building
The IFP isn't theoretical. Real eToro employees are building real products right now.
MoneyClaw (ClawX Platform)
"The agent layer of eToro." Every user gets their own personal AI trading army — an assistant that monitors markets, analyses portfolios, and executes strategies 24/7.
Stack: Next.js 15 · TypeScript · OpenClaw agents in Docker · PostgreSQL · Redis · eToro API integration
Visit MoneyClaw.com →Also on X: @MoneyClawX
From idea to founder
in 5 steps
No red tape. No committee death spirals. A clear path from employee to entrepreneur.
Form a Team
Assemble 2–5 fellow eTorians. Cross-functional teams prioritised. Designate a Founding CEO.
One-Page Pitch
Problem, solution, market size, revenue model. One page. Keep it sharp.
CEO Approval
5-minute pitch to the IFP Committee. Scored equally on: Problem (25%), Market (25%), Team (25%), Differentiation (25%).
Build & Launch
20% of your working hours dedicated to building. eToro provides cloud credits, legal support, and full API access.
Your Gain!
25% of net revenue to Founding Team — from day one. Plus $50 eToro Credits per FTD. Paid quarterly, 30 days after quarter close.
What makes a
winning venture?
Selection is scored across 5 dimensions. The strongest ventures score high on all five.
Team
2–5 members, complementary skills, clear CEO, credible execution track record.
Revenue Potential
Credible path to $100K+ in Year 1. Clear monetisation model. Scalable unit economics.
eToro Alignment
Leverages eToro APIs, users, or data. Strengthens the platform. No cannibalisation.
AI-Native
AI is core to the product, not an add-on. Leverages LLMs, automation, or data intelligence.
Market Differentiation
Solves a real unmet need. Clear unfair advantage. Defensible vs. competitors.
The strongest ventures are AI-native, eToro-aligned, and revenue-ready — not just good ideas.
We made it safe
to take the leap.
This program is built so your downside is protected — so you can focus entirely on the upside.
Exit Anytime
30-day notice. Full compensation restored immediately. No questions asked, no stigma.
Stock Options Safe
Your eToro stock options are completely unaffected by IFP participation.
Revenue Guaranteed
Payouts are contractually guaranteed. Quarterly. No retroactive recapture. Ever.
EVP Sponsor
Every approved project has a dedicated EVP sponsor. You're not alone — leadership has your back.
IFP Committee
What a winning
submission looks like
Here's an example to show you the calibre we're looking for. Use it as a template.
eToro Signals Pro — Real-time Portfolio Intelligence
AI-driven real-time signals that help eToro users make smarter portfolio decisions. Sentiment analysis, earnings predictions, and personalised alerts — all inside the eToro app.
Projected Y1 KPI Impact
Side projects that
changed the world
The best ideas come from inside. Now, for the first time, you get real upside when they succeed.
Built to win.
For everyone.
Every stakeholder has a clear, compelling reason to make this succeed.
For Founders
Earn real income while staying at eToro. No need to quit to build your dream. 25% of net revenue + $50 eToro Credits per FTD — from day one, contractually guaranteed.
For eToro
Retain entrepreneurial talent, seed new revenue streams, and build a venture portfolio — without the cost of a corporate VC fund. Win-win by design.
For Speed
CEO approval keeps bureaucracy low. Idea to launch target: 90 days. AI-native tools mean what used to take 6 months now takes weeks.
For the Platform
Every approved venture deepens eToro's ecosystem, adds value for 40M users, and creates new reasons for users to stay, deposit, and engage more.
Honest answers to
hard questions
We're not hiding anything. Ask us the tough stuff.
2–5 founders. 1 idea.
38 million users.
25% net revenue + $50 eToro Credits per FTD from day one.
Build on 20% time. First cohort starts immediately after CEO approval.
Questions? Join #ifp-founders on Slack
Internal program · Confidential